Maine Beef Council
Maine Beef Council

 
Welcome to the Maine Beef Industry Council, says
Ed Carter, Chairman of the MBIC Board of Directors 

The MBIC collects the $1 beef checkoff here in Maine. MBIC uses these funds to promote beef products to consumers. This website is funded by the $1 beef checkoff.

Our focus has primarily targeted health professionals and schools, and we provide them with updated materials so beef will remain a solid part of healthy eating. We exhibit at health professional conferences and provide independent nutritionists, dieticians, and others with recipes, counseling guides, and link them to our national partners and web sites. 

We are please to report that the annual survey of poducers shows continued approval of the beef checkoff program.

A survey of 1,200 beef and dairy producers nationwide was conducted in late Dec. 2009 and early Jan. 2010 by the independent firm Aspen Media & Market Research. Despite finding that 7 in 10 producers said the current economic recession had impacted their operations negatively, their approval of the beef checkoff increased from 68 percent in 2009 to 69 percent in 2010. While not a ‘significant shift,’ researchers noted the economic impact on producer support of the checkoff has been small.

“Knowledge about the checkoff continues to be a predictor of favorability toward it,” says Wesley Grau, cow/calf farmer from Grady, N.M., and chair of the Joint Producer Communications Committee (JPCC). “Producers who are ‘very’ or ‘somewhat’ well informed are more likely to approve of the checkoff, particularly among those who say they are very well informed. Among this group, 78 percent approve of the program (45 percent of them strongly), while only 16 percent disapprove. When you factor in the tough times all farmers and ranchers have been facing, this is encouraging news.”

To that measure, the underlying value of the checkoff remains strong: a large majority (77 percent) feels the checkoff program has helped contribute to a positive trend in consumer demand for beef; a similar number believe the program has value in weak economic conditions or are confident it is on their side during a crisis.

And, when it comes to their own operations, many producers believe the program has benefited them. A large majority (61 percent) believe it helps contribute to the profitability of their operations, although this is down from a year ago.

“A key goal as identified by the JPCC is that farmers and ranchers have a positive view of the way the checkoff is being managed. That they trust in the leadership and the decisions being made about their checkoff investment,” says Grau. “This research shows that management of the checkoff is viewed favorably with 62 percent says they believe it is being managed well.”

For more information about your beef checkoff investment, go to MyBeefCheckoff.com. A copy of the research report is available online. *************

Our Maine Beef Industry Council board of directors continues to seek interested industry leaders to join in planning and executing Maine's $1 beef checkoff program. Please consider this. We need you and do appreciate those who get involved. Please let me know miniacres1@myfairpoint.net or contact our office at 549-5972 or mbic@midmaine.com

Remember: If you have sold cattle on the farm be sure you've paid your $1 per head beef checkoff. $1 must be paid every time a bovine animal is sold regardless of age, sex, breed, purpose, or number. If you have questions, call 549-5972 or e-mail mbic@midmaine.com.

Recently MBIC joined forces with the Maine Dairy and Nutrition Council to address common challenges and opportunities in promoting the nutritional benefits of beef and dairy products to consumers, marking the first time the two checkoff organizations have formally joined hands to ensure that consumers recognize the necessity of animal-based protein as part of a healthy diet.  We hosted a Nutrient Rich Foods Seminar, and 133 Maine nutritionists and school foodservice staff attended at the Harraseeket Inn in Freeport. Our partnership increases awareness of nutrient density as a cornerstone of the 2005 Dietary Guidelines for Americans and MyPyramid, which recognize low-fat and fat-free dairy foods, and lean beef as part of a healthy diet. 

The MBIC provides recipes to many Maine beef producers who sell freezer trade, to support them in making sure their customers come back for more beef each year. (upon request)

 

 

Maine's cattle inventory: as of January 1, 2008 was reported at 89,000 head, according to reports published by the New England Agricultural Statistical Service. Thus, annual collections in Maine on bovine sales keeps our available promotional dollars small relative to other larger western and midwestern states.

We strive to achieve 100% compliance.  We try to reach producers and remind them to remit, so we can be found at most of the beef educational and marketing events in Maine, explaining producers and markets about the checkoff and when dollars must be remitted. Please contact us if you have questions about whether you owe. A 2% late fee on dollars not remitted on time is federally mandated. Dollars are due the 15th of the month following the sale of the bovine. All bovine apply: purebred and/or commercial dairy, beef, veal cattle and calves whether sold at auction or private treaty and/or freezer trade.
For more information about paying the $1 beef checkoff, visit the checkoff section of our website, by clicking here.

We hope you find our website helpful. Please contact Judy Powell if you have suggestions at mbic@midmaine.com.

Meet MBIC's full board members by clicking here or on that page. 

Thanks for visiting the MBIC. Remember, call if questions.




Maine beef and dairy producers along with industry representatives
are the wit and wisdom behind Maine's program.

Producers call attention to new convenience beef products when the Beefmobile visited the "Beef Tent" at Maine Farm Days. Left to right: Kevin Woltemath of Wolfe’s Neck Natural Meats at Pineland Farms;
Brenda Allen, Maine Beef Industry Council; Clint Giustra, RaeMarie Gordon, Beefmobile; Matt Randall, Maine Beef Producers Association, and Jeff Randall, Maine Beef Industry Council Vice Chairman. Several new convenience products were showcased.
 Judy Powell photo.


Funded by the Beef Checkoff © Copyright 2017, Maine Beef Industry.